Founded by Lucinda Hall in 2017, incognito is a unique art initiative that makes art accessible and affordable while raising vital funds for The Jack and Jill Children’s Foundation. The concept is simple – original artworks by emerging and internationally acclaimed artists will be sold for a fixed price of €75, with the artist’s identity revealed only after purchase.

Now celebrating its tenth year, incognito has become Ireland’s largest online art sale. The 2026 sale takes place on May 20, featuring over 2,000 original artworks. To mark this milestone, each piece will be created on newly enlarged 6 x 8-inch cards and will be available to view online from April 22.

Since its launch, incognito has attracted contributions from renowned artists and celebrities including Bruce Springsteen, Bono, Tracey Emin and Ronnie Wood, alongside exciting new talent. Over the past decade, it has raised €1.4 million, funding over 80,000 hours of in-home nursing and respite care, giving families the invaluable gift of time.